Over a beer last night with friend and supporter juzmcmuz from Made By Many (who brought 18 people from London), we talked about our overall impressions of SXSW Interactive this year. It was his first time attending, and it was my first since 2005, when Interactive was still relatively small compared to the thousands from startups, agencies, major and emerging brands, and independent bloggers and artists who blew up Austin this year. Here are a few highlights and recommendations for an even better 2011. >>>
Over the past few weeks, between conversations with people and agencies at the intersection of digital strategy and sustainability, the LoudSauce team team has been preparing for the WeMedia PitchIt Finals in Miami, and talking with potential partners and supporters of LoudSauce, a new social way to buy ad space for your favorite causes. Read some of my learnings below. >>>
This morning begins the month of March, the third month of 2010 and the fourth week of being in the Bay Area. As usual, after a great first week of "choosing the morning," the second week was at about 50% follow through, and then the third (last week) I didn't even do any stretching, sit ups or push ups. There's always part of me that judges myself, and feels bad about it, like there's something wrong. The reality is that each night and morning are another new fresh opportunity. >>>
As people and brands begin their long term journey towards becoming truly sustainable, what are appropriate and effective ways to use digital to share data and engage stakeholders? Overall, even award winning brands are still over-spending efforts on static sustainability reports that are relatively useless to the digital generation. Below are some opportunities for agencies and brands willing to lead. >>>
We just found out that our social venture LoudSauce, a social way to buy ad space for your favorite causes, was selected as a finalist for Ashoka's WeMedia Changemakers Pitchit competition, which means I will be pitching on March 9-11th in Miami for a chance at $25,000 to start the social enterprise. >>>
